Our Online Media Ecosystem
A network of specialized platforms that guarantee maximum visibility and reach for your brand.
Because we know how to reach our audience. SEO has never been part of our strategy.
Focusing on generic SEO in a specialized media environment is not only overkill — it’s also a misstep. We never wanted, and still don’t want, hundreds of thousands of visits to our websites, some from Spain and others from across the ocean — that’s just how the Spanish language works. What we do want is to be read by the right people: the readers of AUTOPOS , La Comunidad del Taller , or TRUCKIND .La Comunidad del Taller o de TRUCKIND
As Carlos G. Pozo wrote in a blog post, 'AI is ending the smoke'...
According to a recent study, SEO traffic has already dropped by 70% — and this trend is expected to continue. As shown in the table below, taken from the specialized audience analytics platform SimilarWeb (and which anyone can verify), this trend has also affected aftermarket specialized media — in the case of AUTOPOS.es , shown in green.Similarweb
Users are improving their search experience, and advertisers are increasingly aware of what they’re paying for.
In the next table, you’ll find a comparison of the main specialized aftermarket media outlets during the March–May 2025 period — the figure shown is not cumulative, but the average of the three months.
Leadership in Organic Traffic
The trend is clear: autopos.es is growing and leading the way in qualified traffic within the industry, outperforming the competition.
Higher Audience Retention
A lower bounce rate means our audience is more engaged and spends more time interacting with our content.
THE DATA
The data provided below may vary due to changes in Google's algorithms, as well as the way users are increasingly interacting with AI. Therefore, this information is intended to be indicative.
AUTOPOS
LA COMUNIDAD DEL TALLER
11.800
monthly users
17.900
sessions
3.500
sessions
2.200
monthly users
70.00%
interaction average
1.000
banner impressions
TRUCKIND
30.920
monthly users
35.156
sessions
78,52%
interaction average
15.391
banner impressions
8.740
banner impressions
72,8%
interaction average
Specifications and Rates
- The contract is made separately for each header (AUTOPOS, La Comunidad del Taller, TRUCKIND, El Mercado, Posventa Sostenible).
- A space is contracted under a single header and for a period of time, with a minimum duration of one month.
- The BOTÓN format is displayed only on the homepage; the rest of the spaces appear on the homepage of the contracted header and within each news item of that header.
- In mobile versions, LATERAL banners are distributed within the text of the article.
- Prices are not determined by CTR but by the demand and reach of the publications, so the final number of impressions and/or clicks does not affect them.
- The banner format can be GIF, JPG, or HTML5.
- Banners must not exceed 100KB in size.
- The duration of the banners must be less than 12 seconds.
- TRUKIND lleva un 20% de descuento aplicado sobre los precios brutos mostrados a continuación.
BANNER - WEB Ads
The space is purchased within a specific header. This means that an AUTOPOS banner will only appear on the homepage of that header and in the news articles that fall under it.
RATES
Placement | Rates /month |
Botón
| 720 € |
TOP o PIE
| 1.090 € |
LATERAL
| 980 € |
TRAS PRIMER PÁRRAFO
| 1.900 € |
Inquire about other formats (pop-up, preheader, etc.)
POST plaen NOTICIAS
The space is purchased within a specific header. This means that an AUTOPOS banner will only appear on the homepage of that header and in the news articles that fall under it.
BANNER - Newsletter Ads
La Comunidad del Taller Mailings
THE MEDIA THAT REPAIR SHOPS IDENTIFY WITH THE MOST
Audience
- Mechanical-Electrical Repair Shops (50%)
- Tire Specialists (10%)
- Bodywork Specialists (40%)
Reach
12.800 mails
Open Rate | Click Rate
>55% | 12-15%
Frequency
- Mondaymagazine)
- Wednesday (boletín técnico)
- Tuesday, Thursday, Friday, and Saturday headlines -(Alertas)
TRUCKIND Mailings
THE ONLY 100% AFTERMARKET FOR HEAVY VEHICLES
Audience
Heavy Vehicle Specialists
- Manufacturers (15%)
- Distributors (25%)
- Repair Shops(50%)
Reach
2.300 mails
Open Rate | Click Rate
>45% | 25-35%%
Frequency
- Mondaymagazine)
El Mercado Mailings
TARGETED TO THE ENTIRE PASSENGER CAR AFTERMARKET
Audience
- Sent to the entire database (the sum of the previous audiences) Product information and daily sector updates.
- Product information and daily sector updates.
Reach
13.300 mails
Open Rate | Click Rate
>35% | 15-25%%
Frequency
- Wednesdays miércoles.
- Two or three mailings per month.
RATES
Placement | Rate / delivery |
HEADER
| 405 € |
TOP
| 325 € |
BANNER 1
| 299 € |
BANNER 2 y RESTO
| 195 € |
OTHER
| Dedicated news | RATE / Each |
| Creativity provided by the client (jpg or html) | 1.850 € |
SPONSORED NEWS
Articles of approximately 600 words prepared by our editorial team based on the information provided.
Sponsored news, like banners, are purchased for a specific audience and therefore will be published under a specific header. Packs covering multiple headers can also be contracted.
SPONSORED NEWS
ONLINE
1.150€
/ Each
- Writing and adapting the information to the target audience.
- Publication on the website under the selected header(s).
- Sending the news within the electronic magazines of the selected header(s).
- Publication on the reference social media channels of the header.
- Clipping is provided.
SPONSORED NEWS
OFFLINE
1.650€
/ Each- Writing and adapting the information to the target audience.
- Publication on the website under the selected header(s).
- Sending the news within the electronic magazines of the selected header(s).
- Publication on the reference social media channels of the header.
- They are published within the corresponding section of each publication.
- Includes the publication of the same news article online (website + newsletter + social media).
- Clipping is provided.
Do you want to be part of our community?
Let us know your communication objectives, the audience you want to target, and an approximate budget. We will develop the best proposal to help you achieve those objectives.